Hi,
In preparing for SVG Open, I'm trying to come up with a new single- page flyer that can be printed out and given away at conferences and such to help people get an idea what Inkscape is and what it can do to help them. One key part of this is to point out some general usages to which Inkscape can be put. If we can present in one spot how different uses are all served, we might be able to gain interest of people who otherwise would have overlooked the product.
For example, some software engineer looking to do some quick UML sketches might only see some Inkscape artwork and think "Oh, I don't need to draw pictures, better go find something else." We then miss out on another potential user. And when we loose a potential user we also lose another potential *contributor*.
To help hash this out I have started a wiki page for jotting things down:
http://wiki.inkscape.org/wiki/index.php/Marketing_Scratchpad
Please take a look and see if you might be able to add a bit. Edit some info, add a missing usage/segment, etc. The more information we can gather, the better we can refine and then use it.
Oh, and for the flyer itself, we are initially targeting a simple design that can fit on a single page. It may be printed one-sided or perhaps double-sided. So the design will include a primary page and a supplemental page. The primary page will be done so that it is a stand- alone product. The supplemental page will be the optional second side for when the flyer is printed double-sided. We also want to design it so that it is effective when printed out in black and white and also when it is printed out in color.