[Inkscape-user] Text on a path... ...plus?

Hello,

I'm able to do basic text on a path stuff, but I was wondering if it's possible yet in Inkscape to do something like the treatment of the word "Amazing" in this old magazine cover:

http://www.artfullyredone.com/proddetail.asp?prod=TC-CC-F-4

In case the link doesn't work, I'd like to make the bottom of my text arch upwards while the top remains more or less flat. Other than doing it manually, can this be done yet with the text to path tool or any other tools?

Thanks,

Matt Jordan