I had seen a well done comparison of the Blender website with the
alternative commercial tools websites by Andrew Price. I was putting
together a similar comparison for vector apps but the websites vary a
bit more and reading what he had done is sufficient enough for people
to get the point. I think that his analysis is just as valid for
Inkscape's website too. Visit
http://www.blenderguru.com/the-big-issues/ and do a quick search for
"marketing" and scroll down just a little to see what his observations
were. At this point I have to say that we should really follow a
similar approach for our redesign too. Following are the links to a
few commercial alternatives in the vector editor category, to compare
their sites to ours.
My main observation? 3D software is marketed much more nicely and I
actually think we should approach the redesign in a similar way.
Realistically I think we can be a bit more playful with the design,
but we should have something that communicates what inkscape is and
what it's capable of in a better way for non-existing users.
What are other people's thoughts? If most people think the "similar to
3d apps websites" approach is good, I will post something to
deviantart requesting designs there too.